Who It’s For

WE360° is a great fit if you are:

• Exploring a business idea and not sure where to start

• Already operating a small business and want stronger systems, marketing, or finances

• Main street and “mom & pop” businesses

• Part-timers – farmers, market vendors, online sellers

• Small businesses and job creators

• Full-time employees looking to start their own business

What You’ll Gain

By the end of the course, participants will have:

• Clear goals and a realistic action plan

• A stronger personal brand and messaging, including an elevator pitch

• Improved networking confidence and professional presence

• Foundational knowledge across operations, HR, marketing, and financial statements

• Practical tools for business planning, growth, and funding readiness

• Pitch practice and feedback to help communicate your business clearly and confidently

Course Format & Time Commitment

• Course Length: 10 weeks

• Time commitment: About 5 hours per week

• Week 1: Monday through Friday, 6:00–8:30 PM, live, virtual classes

• Weeks 2–9: Wednesdays 6:00–7:00 PM live support session + virtual learning the rest of the week, done at your own pace and time

• Week 10: Monday 1:00–3:00 PM and/or Wednesday 6:00–8:00 PM pitches, review, and wrap-up

Weekly Topics at a Glance

Week 1: New Choices
Laying the Foundation for Your Business Journey
Program intake, mindset, SMART goals, brand identity, resume/LinkedIn support, networking practice, elevator pitch guidelines, and WE360 platform orientation.

Week 2: Setting SMART Goals to Start Your Business
From Idea to Action
Clarifying your vision, setting achievable goals, and taking early steps toward launching and organizing your business.

Week 3: Building the Blueprint
Business Planning for Sustainable Growth
Business planning foundations, market and problem analysis, operating plans, and financial basics— plus the processes that support growth.

Week 4: Creating Value & Building Your Team
People, Processes, and Purpose
Human resources basics, customer development, scalable business models, and tools like the Business Model Canvas.

Week 5: Marketing with Intention
Reaching the Right Customers and Hitting Your Goals
Marketing strategy and messaging, plus goal-setting systems (including OKR-style planning) to stay on track.

Week 6: Understanding Your Numbers
Financial Statements & the Customer Journey
How to read and use financial statements, and how to map the buyer’s journey so customers can find—and choose—your business.

Week 7: Competing with Confidence
Debt, Pricing, and Standing Out in the Market
Understanding debt and responsible borrowing, plus competitive analysis to clarify your advantage.

Week 8: Funding Your Future
Understanding Capital and Investment Options
An introduction to venture capital and other funding pathways, and what it means to be “funding-ready.”

Week 9: Telling Your Business Story
Pitching with Clarity and Confidence
Building a strong pitch, practicing delivery, and receiving feedback to strengthen your business story.

Week 10: Reflection & Next Steps
Review, Refine, and Move Forward
Catch-up, review, and turning what you’ve learned into next-step milestones.